This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. Received the ENERGY STAR Sustained Excellence Award for the 11th straight year, Secured all EV battery raw materials for 1M units of North American capacity in 2025. Mail Code 482-C24-A65. For example, General Motors sustainability strategy extends to suppliers. %PDF-1.7 General Motors Companys Marketing Mix (4Ps) Analysis, General Motors Operations Management: 10 Decisions & Productivity, Tesla, Inc.s Corporate Social Responsibility & Citizenship, Stakeholders, Harley-Davidsons Stakeholders: A CSR Analysis, General Electric Companys (GE) Corporate Social Responsibility (CSR) Strategy and Stakeholders - Analysis, Amazon.com Inc. Stakeholders, Corporate Social Responsibility (An Analysis), Whole Foods Market Stakeholders: A CSR Analysis, Unilevers Corporate Social Responsibility & Stakeholders, Home Depots Stakeholders: A CSR Analysis, Microsofts Corporate Social Responsibility Strategy & Stakeholders (An Analysis), Burger Kings Stakeholders: A CSR Analysis, Costco Wholesales Stakeholders: A CSR Analysis, General Motors vision statement and mission statement, PESTEL/PESTLE analysis of General Motors Company, Porters Five Forces analysis of General Motors Company, General Motors Operations Management and Productivity, General Motors generic strategy and intensive growth strategies, General Motors Company Always Growing, Faster. General Motors satisfies this stakeholder groups interests through a CSR strategy that includes programs specific to developing human resources. Leaders who are accessible to employees and interacting with everyone are less likely to be blindsided with problems. 2 0 obj More so, if quality and safety are compromised, GM faces losing its loyal repeat customers and potential new ones. The interests of these stakeholders include profits and growth based on doing business with GM. Investors is another internal stakeholder who has an interest in the organization. Present recommendations for General Motors to improve its CSR include environmental and communication methods. General Motors CEO and Chairman Mary Barra put the responsibility on herself to ensure the company continues to focus on diversity following the death of George Floyd and other black. 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General Motors' Operations Management: 10 Decisions & Productivity Get an overview of the General Motors Company leadership on GM.com. Their approach to producing safe automobiles is in a safe work environment where workers are accountable for the safety of individuals around them as well as their own. Increase individuals with the skills to gain and maintain living wage employment, Resources Nestle, perhaps most famous for its chocolates, is a multinational food and beverage company based out of Switzerland that has brands as diverse as Coffee Mate, Purina, Hot Pockets, Dreyers and Maggi, a Nestle subsidiary that offers pre-packaged seasonings for soups and other dishes. For years before the recall of millions of vehicles, engineers inside of General Motors called the ignition switch on the Chevrolet Cobalt the switch from hell. Apparently the steering column of the Cobalt, as well as some other small GM cars, was designed so poorly that it could easily slip out of the run position, causing the engine to stall. Also mentioned is their internal and external stakeholders and the impact each has on the company. 300 Renaissance Center. We are working toward greater efficiency in our products and operations through our production processes and the resources we use. Both of these groups have an enormous interest in the company if this interest is missing, General Motors could face major issues in survival. In implementing a holistic approach to grow its automotive business, General Motors has a corporate social responsibility strategy that considers the needs of all the major stakeholders. Our Plan to Protect the Environment | General Motors Isidore, C. (2017). (2019). In addition, corporate citizenship is achieved while satisfying investors through growth and sustainability programs based on the companys economies of scale. This was done to pass the emissions tests by installing cheat defect devices. Responsible for ESG initiatives, strategies and policies that have a material impact on the company. 4 0 obj According to the United States Environmental Protection Agency (EPA). GM makes no representation that information in this Site is appropriate or available for use in other locations, and access to this Site from countries or territories where the Site's content is illegal is prohibited. These stakeholders are concerned about competitive compensation and career opportunities in GMs automotive business. We focus on what matters: safety, accessibility, affordability and profitability. Hands-on experiences that increase participation and engagement. 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