Suhas Raviprakash is a senior analyst at Deloitte Support Services India Pvt. The ocean is "flat" and "contained" by land features that jut up from a flat (not spherical) earth. Analysis: What equal pay in women's sports really means We see a lopsided compensation structure, in which the men are paid considerably more than the women. U.S. women's soccer games have generated more revenue than U.S. men's games over the past three years. And you see similar numbers across the country. Deloitte Insights delivers proprietary research designed to help organizations turn their aspirations into action. That said, there is anecdotal evidence that the on-the-field success of the womens team has given the federation a windfall. If this trend continues, we may see rapid changes in the pay of professional women athletes. During the three years following the 2015 Womens World Cup, the womens team brought in slightly more revenue from games than the mens team did. The first woman to run the Boston Marathon, the winning Japanese and US Womens World Cup teams from 2015 and 2019, and Lindsey Vonns four skiing World Cup championships are just a few of many fascinating stories, pivoting on a foundation of relentless challenge and striving for excellence. The money, due to sponsors, television rights and merchandise is far greater in basketball than hockey. The fan interest is there: A recent multicountry study found that 66% of people were interested in at least one womens sport, and among sports fans (of whom 49% are female), that figure rises to 84%.3 And the COVID-19 pandemic has catalyzed fundamental reappraisals of many aspects of society, one of which is how womens sports should be perceived, promoted, and commercialized. Its Complicated," April 21, 2016, Washington Post Fact Checker, "Are U.S. womens soccer players really earning less than men?" Boots signed a three-year deal to sponsor the womens national football teams of England, Wales, Scotland, Northern Ireland, and Ireland.61, Westfield extended its sponsorship of the Matildas, the Australian womens national football team, and the W-League, the premier league for womens football in Australia, by two additional years.62, Iberdrola, a Spanish energy company, extended its sponsorship of Spains womens football league for a further six years.63, Still more major sponsorships have been announced in 2020. According to The Journal, this difference can largely be attributed to ticket sales. Manchester United in the United Kingdom reportedly invested 5 million to re-form its womens football team in 2018 after a 13-year absence. Deloitte Insights delivers proprietary research designed to helporganizations turn their aspirations into action. Social login not available on Microsoft Edge browser at this time. FIFA has a safeguarding program that was implemented at the Under-20 Women's World Cup in Costa Rica this summer. For womens sports to fulfill its potential, however, requires action by all interested parties: Broadcasters should continue to invest in womens sports. The United Kingdoms BT Sport and Insight TV have partnered to create a reality TV show, Ultimate Goal, that follows the journey of 28 women competing for the chance to play in a one-off match watched by talent scouts from leading womens football clubs. TV rights are the biggest source of revenue for major sports rights holders. All Rights Reserved. The USSF sells broadcast and sponsorship rights for the men's and women's teams together, and as a result, it can be difficult to determine the exact broadcast value of the two teams. The years-long fight for equal pay for the U.S. soccer women's national team is now a reality after the men and women came together for landmark collective bargaining agreements that establish a . The United States three games in the 2019 SheBelieves Cup (an invitational round robin between the United States, England, Japan, and Brazil) recorded an average viewership of 439,667 in the United States. Senators to U.S. Soccer Federation, March 28, 2019, Wall Street Journal, "U.S. Womens Soccer Games Outearned Mens Games," June 17, 2019, Associated Press, "Goal reached: US womens soccer team gets new contract," April 5, 2017, New York Times, "Pay Disparity in U.S. Soccer? The prize money for the womens 2019 World Cup was about $30 million, of which the winner takes home about $4 million. While COVID-19 impacted club revenue in the prior report, the latest survey found growth across the board from matchday, broadcast, commercial and prize money sources. By contrast, there have been 21 FIFA World Cup tournaments, but the U.S. mens team did not qualify for about half the tournaments, and only placed as high as third once in 1930. It's facts and data that are often the things that appeal to those people. In 2018, Visa signed a seven-year deal to become the first-ever sponsor of Union of European Football Associations (UEFA) womens football, becoming the main partner of flagship events such as the UEFA Womens Champions League and the UEFA Womens European Championship.57 Also in 2018, financial advisory company Vitality was named sponsor of the 2019 Netball World Cup as part of an three-year extension to an existing sponsorship deal.58 In July 2018, Stanley Black & Decker became the Catalan football team FC Barcelona Femens first shirt sponsor. The. ", The @USWNT is #1 in the world & contributes higher revenues for @USSoccer than the mens team, but theyre still paid a fraction of what the men earn. Women have significant buying power, and sponsorships can help develop their fondness for brands. Like this story? Under the terms of the agreement, the women a group of several dozen current and former players that includes some of the world's most popular and decorated athletes will share $24 million. While COVID-19 impacted club revenue in the prior . Startup Atalanta Media also brought. The formal response to the lawsuit by the USSF claims that any differences in pay are "based on differences in the aggregate revenue generated by the different teams and/or any other factor other than sex.". We found evidence supporting the teams case, and most of the experts we contacted for this fact-check considered Warrens tweet to be well-grounded. US soccer equal pay explained: How revenue is divided so that USWNT and NWSL needs higher attendance to make money: how to do it - ESPN