Passengers often consider ticket prices and in-flight and lounge services when selecting a flight. Technological Environment AND Natural Environment. Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. The airlines also bagged the Best Entertainment at the 2020 Passenger Choice Awards held during the APEX EXPO in Los Angeles. Passengers from these countries can stopover at Dubai International Airport en route to North America or Australia and New Zealand (Auckland destination). Emirates invested to upgrade its signature A380 experience with new Premium Economy seats and other product enhancements. The later part will in detail mentioned the targeted audience and the need and wants of that targeted audience. Mentioned earlier the main and the foremost thing in the marketing is target market identification. Emirates management, which features experienced practitioners, is likely to accept measures that strengthen the airlines competitive position (Emirates Group 2015). These shared values and beliefs have great impact on consumer behavior while making a purchase a certain product. The Emirates story started in 1985 when we launched operations with just two aircraft. The airline has pursued an aggressive growth strategy, often being the launch customer for new aircraft models and investing in new technologies to improve operational efficiency. Politically UAE is strong and the political condition in UAE is stable. An evaluation of the strategies using the SAF model showed that the three options could contribute to the airlines growth. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The Summary report contains the SWOT & PESTLE table contents only. Three type of people is the target audience of Emirates Airline business people, families, and transit passengers. Revenue fromdnatasUAE Airport Operations, including ground and cargo handling declined to AED 1.7billion (US$ 455million). Dubai based airline company is the subsidiary of Emirates Groups. The risk of strategic drift for the Emirates is low because of the firms IT solutions segment. The firm has won several accolades for its quality in-flight products, including the Airline Passenger Experience Award and the British Travel Award, among others (Lohman et al. July 23, 2021. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Once a targeted audience is identified we have to look the need and wants of that targeted audience. IvyPanda. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel. The acceptability of a strategic choice evaluates stakeholder expectations to determine their reactions and anticipated returns or risks (Slack, Chambers & Johnston 2004). Emergence of Strong Competitors in the region like Etihad, Turkish Airlines and Qatar Airways: Emergence of new airlines around the globe, has increased the competition for the airlines tremendously. And, as they also cargo carrier then their major aim is also provide on time delivery to its customers.