Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. AFP. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. Again, not untypical of their audiences for such games. However, there are examples - such as DAZN in Japan and Turner in the USA - of companies prematurely ending deals in the last year, and so the European governing body must tread a fine line. How Big a Threat is China to European Football and The Premier Very decent again, by their norms. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. The difference with the Super League is that Chinese businessmen are not interested in making a profit from their clubs, at least not in a direct financial sense, but rather in gaining political capital by furthering the objectives of the Chinese state. Please create an employee account to be able to mark statistics as favorites. This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. So, how big a threat is China to European football and the Premier League? There has been much talk of the broadcasting bubble finally However, the number of viewers on television at home have also dropped, meaning broadcasters globally will understandably be cautious when it comes to renewing their deals next time around. Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. Business Solutions including all features. Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. We want as many people Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? Premier League - Statistics & Facts | Statista Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. The Chinese broadcaster and the English Premier League signed a deal for three seasons running until the end of the 2021-22 season for more than US$700 million, Pub figures are currently marginal for obvious reasons. statistic alerts) please log in with your personal account. To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. Chelsea transfer news: The Blues will need to act smarter in the market this summer as a bargain offer emerges. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, How Much Football on TV is too Much? | Sportslens.com